Are you prepared to overcome challenges and identify opportunities in the future marketplace?
Do you have the deep customer relationships necessary for success?
Do you understand the brand identity of your business, and can you communicate it effectively to patients and referrers?
The healthcare market is tighter and more competitive than ever before, and many formerly successful organizations have fallen victim to this complex environment. Healthcare organizations are experiencing ever-increasing pressures in pursuit of efficiently managing services and resources. We understand and apply effective strategic and business planning tools to facilitate smooth and productive change.
Crowne Healthcare Advisors provides strategic business development services aimed at empowering your leadership to make the rapid and informed decisions necessary for success. Healthcare organizations can no longer afford not to operate as businesses.
Crowne Healthcare Advisors believes that developing strong relationships is key for success in the future marketplace. A consultative relationship is critical as we see the end of the transactional vendor to customer relationship.
Our consulting and staff development services help your team master the key skills required to create deeper customer relationships and long-term stability. We develop a branding and marketing program designed to help you understand and define your value proposition, articulate your key differentiation points, and build the relationships you need for long term success.
- Develop a solid mission and vision statement.
- Develop a value proposition list.
- Conduct strategic planning and strengths –weaknesses-opportunities-threats (SWOT) analysis.
- Conduct market studies.
- Develop realistic business and marketing plans.
- Develop contracting strategies.
- Provide training in branding and marketing.
- Train staff in marketing/consultative sales responsibilities.